the Arab Fashion Week

The sixth edition of the Arab Fashion Week in Dubai is going to begin

The Arab Fashion Week is going to take place from 11-16 March 2020. It is a biannual fashion event that was founded by the CEO and Founder of the Arab Fashion Council, Jacob Abrian. It is hosted in Dubai’s Citywalk, in partnership with Meraas. Since its first edition, this event has been recognized as one of the world’s highest-profile designers showcase. Besides, this is the only official fashion week for promoting the Ready-Couture and Pre-Collections which defines the international industry scene of luxury fashion in Dubai and the Arab World. Ready-Couture can re-establish a more privileged designer/client relationship that has been lost with Ready-to-Wear. AFW also decided to open its impressive infrastructure to brands wishing to increase their Pre-Collection visibility by hosting them in a really exotic travel destination.

The birth of the Arab Fashion Week

The first edition of the Fashion Week in Arabia took place in Dubai from 31 October till 2 November 2015. The 5th edition was held in City Walk from 15-19 November in partnership with Meraas. In April 2018 with the support of the General Entertainment Authority in Riyadh, AFC organized the first-ever fashion week in the kingdom of Saudi Arabia. Finally, the 8th edition took place for the first time at the AFC Head Quarters 1422, in 2019.

International brands from all over the world can join this event and not only local Arab designers. The selection of designers is based on the kind of product which should fit the Ready-Couture standards.

The aim of AFW is to present a single 5 days event that gathers UNHI clients, buyers and press from all over the world.

The partnership with the British Fashion Council

Dubai, town of the Arab Fashion Week

In 2018 the Arab Fashion Council, the world’s largest non-profit fashion council representing the 22 Arabic countries members of the Arab League, also announced a partnership with The British Fashion Council (BFC). The BFC so became a Strategic Development Partner with these purposes:

  • to deliver a growth strategy for the fashion industry within the GCC region;
  • to provide a gateway into the region for British and International brands without a foothold there currently.

The British Fashion Council’s role is to share their expertise in setting up an infrastructure to nurture and discover Arabic design talent of the future.

Next edition of the Arab Fashion Week in Dubai

So if you were still convinced that the weeks dedicated to high fashion were exclusive to the West, you will have to change your mind now. We had already talked about the fashion week in China and now the one in Arabia is about to start the sixth edition.

Last 15th January the application was closed and soon we will know the names of the protagonist brands and stylist of the next edition of the AFW. Last October some of the participants were:

  • Charbel Zoe’,
  • Yly Studio,
  • Naja Saade,
  • Valeryia As’ad,
  • Baravia Couture,
  • Nirmooha,
  • Sophia Nubes,
  • Hussein Bazaza,
  • Dhruv Kapoor,
  • Daniele Carlotta,
  • Nora Al Shaikh,
  • Jonathan Marc Stein,
  • Mehmet Korkmaz.

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